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About 100% Pure

Pure skin and body products, full range of make-up coloured by the antioxidant-rich pigments of fruits and vegetables

100% Pure featured in US Cosmopolitan as one of ‘The 100 Beauty Products Celebs Can’t Live Without’

Jessica Alba raves about 100% Pure Tinted Moisturizer in her new book ‘The Honest Life’

Eva Mendes named deliciously rich 100% Pure Cocoa Kona Coffee Body Cream as one of her favourites

Kate Hudson is one of the celebrities using 100% Pure Organic Coffee Bean Eye Cream. This eye cream was named a "Top Anti-Aging innovation" by Dr Oz. and has reached cult status in the US with sales to date topping 2 million pieces.

Rapidly expanding with demand building around the globe, 100% Pure is distributed in the US, Canada, UK and Japan. The range is NOW AVAILABLE in Australia.

These products were founded when the brand’s formulator Susie Wang stumbled on a breakthrough way to stabilise natural ingredients and prevent them from oxidising. This made it possible to create a line of skin care and cosmetics that would maintain the maximum benefits from the vitamins in its ingredients.

Susie Wang made the decision to create a line based on 100% natural food-based ingredients so women have an option to use products on their skin that are as safe and nourishing as the fruit and vegetables they eat.

Manufactured in their own plant in California USA, 100% Pure formulates truly 100% Pure, vegan (or vegetarian when cruelty-free honey is in formula), synthetic fragrance free, paraben free, toxic free and the most concentrated formulas possible without the use of water, thickeners, emulsifiers or any other cheap fillers. Cruelty-free 100% Pure products are never tested on animals.

100% Pure is one of the world leaders in the organic skincare/cosmetic industry. Their remarkable growth can be attributed to the fact 100% Pure products are of the highest quality, and importantly, they are true to their name – 100% Pure.

The company now employs more than 75 staff and currently has 17 Beautiful (environmentally designed) concept stores including San Francisco airport, Santana Jose & Hollywood.